1. February 17, 2012
    by Sarah Richmond

    What's new with the newspaper?

    As a Media Buyer/Planner, I’ve been asked about Milwaukee Journal Sentinel’s, JS Everywhere digital subscription plan that was announced earlier in January, and how it will affect readers and advertisers. I thought I would take a few minutes to blog about it.

    Here’s the announcement. MJS certainly isn’t alone in incorporating a paywall model to their online website. The New York Times, Boston Globe and Dallas Morning News have already added similar digital subscription plans in recent years.

    So what does the JSOnline digital subscription mean and how...

    1 comments
  2. February 10, 2012
    by Michelle Sieg

    Thanks for the memories, Super Bowl XLVI

    Just when you thought you had seen and heard it all, along came the commercials of Super Bowl XLVI – and, for the most part, proved you right. But there were a few memorable spots. Here, we offer our fondest recollections:

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  3. January 25, 2012
    by Michelle Sieg

    North Dakota's rogue tagline

    Recently, I came across this story about a North Dakota tourism campaign and its questionable decision to include nightlife as one of the state's many tourism attractions.

    Image courtesy North Dakota Tourism Division

    Having been to Fargo just once, I’m really not qualified to say whether the depiction was an accurate portrayal of North Dakota after hours. Though I have my serious doubts.

    As for the copy, I’m just not sure what the take-away was supposed to be. It reads: “Drinks, dinner, decisions. Arrive a guest. Leave a legend....

    0 comments
  4. Anne Zizzo
    December 16, 2011
    by Anne Zizzo

    Welcome to Colloquium

    I cannot begin without first commenting on what an “interesting” (note the quote marks) experience it has been for me to write this – my first blog post EVER.

    When we counsel our clients on social media strategy, we remind them that blogs humanize – and build communities around – their companies. We get them comfortable with moving away from using “corporate speak” and into an interactive, two-way conversation that creates relationships with readers and authentically reinforces the company’s brand. And now, after countless tweaks, re-...

    13 comments

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