MILWAUKEE – Zizzo Group Marketing + PR + New Media (ZGM+PR+NM), in partnership with Continuum Hospitals of New York, NBC New York and the New York Daily News, has been hired to develop a multi-faceted, community health and outreach initiative called “Live Well New York.” The new healthcare education campaign is designed to help inspire the New York City community to be better stewards of their health.
“Live Well New York” strengthens Continuum’s community education mission through tailored wellness advice and information for local residents. An integrated platform of television, print and online advertising, as well as a website, “Live Well New York” provides New York City residents with access to ongoing health and wellness information from local Continuum medical professionals.
ZGM+PR+NM developed the program’s strategy and all creative elements. Zizzo Group also created, and continually updates, the interactive website (LiveWellNewYork.com), which serves as a localized health and wellness destination for tips and information on how New Yorkers can live full and healthy lives.
Continuum Hospitals of New York is a non-profit hospital system comprised of four esteemed hospitals across the New York City metropolitan area, including: Beth Israel Medical Center, St. Luke’s Hospital, Roosevelt Hospital and The New York Eye & Ear Infirmary. Continuum Hospitals of New York has been serving their communities for over 100 years and provide an extensive number of primary and specialty care services, from community-based primary services to the most complicated and cutting-edge specialty care.
“This is a wonderful opportunity for the Continuum hospitals, and we are delighted to be involved with ‘Live Well New York’ and with such outstanding media partners,” says Stanley Brezenoff, President/CEO for Continuum. “Our hope is that this initiative will play a vital role in keeping New Yorkers healthy and well, and improve their access to quality medical care.”
“The ‘Live Well New York’ campaign exemplifies what Continuum stands for. They are a world-class health institution providing care for America’s largest city, but despite the magnitude of their services and facilities, Continuum is still able to reach out and connect to their metropolitan audience on a personal level by means of this initiative,” said Anne Zizzo, President and CEO of ZGM+PR+NM.
About Zizzo Group Marketing + PR + New Media
Zizzo Group Marketing + PR + New Media (ZGM+PR+NM) is the region’s most fearless, results-driven, integrated marketing agency. ZGM+PR+NM has brought together unrivaled expertise across strategic marketing, public relations, media buying, creative services and new media development. The agency provides counsel to a wide range of regional and national business-to-business and consumer clients, creating programs that drive business and provide measureable results. ZGM+PR+NM specializes in strategic marketing, advertising, public relations, media planning and buying, branding, research, online and social media, creative services, and health care and financial services marketing.
A Future 50 Company and a top-10 Milwaukee-area advertising agency, ZGM+PR+NM works with many leading brands, including the Milwaukee Brewers, Adventist Midwest Health, Aurora Health Care, Children’s Service Society of Wisconsin, Cox Communications, BMO/Harris Bank, The Frontier Airlines Center, Grant Thornton LLP, Hearst Corporation, Whyte Hirschboeck Dudek S.C., Mattress Firm, Kaiser Permanente Colorado, Marquette University, InSinkErator, Northwestern Mutual, Brady Corporation, Media General, University of Utah Medical Center, Tribune Company, and U.S. Cellular. ZGM+PR+NM has been recognized as one of Milwaukee’s “Best Places to Work” by Milwaukee Magazine. For more information, visit zizzogroup.com.
About Continuum Health Partners
Continuum Hospitals of New York formed in 1997 as a non-profit health system to serve the New York City metropolitan region through four historically distinguished hospitals: Beth Israel Medical Center, St. Luke’s Hospital, Roosevelt Hospital and The New York Eye & Ear Infirmary. Collectively, Continuum offers a complete range of primary and specialty care services, including the most advanced treatment options. Building upon the strength of these institutions, Continuum began the development of a broad-based, integrated health services network extending throughout the New York metropolitan region. Today, Continuum has an annual operating budget of over $3 billion and delivers inpatient care in six major hospital facilities in Manhattan and Brooklyn. The Continuum network also encompasses ambulatory health centers and group and private practice settings throughout the New York metropolitan region. Continuum operates more than 2,700 certified beds; provides for over 650,000 days of inpatient care and over 1.3 million outpatient visits; has more than 4,500 affiliated physicians; and a work force of over 15,500 individuals, making it the sixth largest private employer in the New York metropolitan region. Visit chpnyc.org to learn more.
About New York Daily News
The New York Daily News is a daily newspaper that provides coverage of news, sports, politics, entertainment, and local events in NYC and the Brooklyn, Queens, the Bronx and Staten Island areas. Visit nydailynews.com to learn more.
About NBC New York
NBC New York provides timely information that connects its viewers to everything New York City has to offer. Visit www.nbcnewyork.com to learn more.
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