Immersive & Experiential | Zizzo Group


Immersive & Experiential


Imagine a technology that allows a child to explore the farthest reaches of space, lets an outdoorsman field test hiking boots without ever leaving the showroom, and helps those with traumatic brain injuries speed recovery and regain their lives. That’s the incredible power of immersive.

More than a novelty, immersive technologies like virtual reality (VR) and augmented reality (AR) are gaining momentum as viable experience-based marketing platforms. In fact, the estimated number of VR headsets sold is expected to reach 82 million – a 1500% (yes, you read that right) increase from 2017 totals. ZG’s in-house team can help your brand take its place at the forefront of this emerging immersive wave with custom-designed environments, interactions and experiences.

Jump into Immersive Technology

  • Virtual Reality
  • Augmented Reality
  • Mixed Reality
  • 360-Degree Video
  • Gaming
  • Exhibit Design

Get More ROI for Your PPI

Reality-reality is so last year. Today’s crop of perception-bending experiences blur the line between the real world and a digital one – and it’s not just for entertainment.

The width and breadth of applications that can be enhanced with immersive technologies is near limitless. In fact, a recent ISACA report found that 69% of respondents saw augmented reality’s potential in education and the learning of skills, 62% saw benefits in making purchasing decisions, and 62% felt it could be used to improve healthcare delivery.

The common theme here? Engagement. From design to development, we’ll craft unforgettable immersive experiences that allow consumers to engage with your brand in ways you – and they – never thought possible.



Projected Economic Impact of AR/VR by 20201



Projected Global AR Gaming Market by 20232



AR Technology Users in America per month3



Projected AR Users Worldwide by 20204

Source: External 1 , 2 , 3 , 4

“It’s been a pleasure to work alongside the Zizzo Group to create this unforgettable virtual reality experience. We’re absolutely thrilled to have unveiled the custom launcher and the initial feedback from our Members and guests has been fantastic. In the first few months of being open, the Virtual Explorer exhibit has quickly become one of our most popular experiences for all ages. And we don’t expect that to change anytime soon!”

John Emmerich, Discovery World Director of Exhibits and Experiences

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