ZG’s media team takes an integrated, strategic, omnichannel approach to media planning and buying. Whether creating awareness with mass media, educating with long-form content, or generating leads to serve “bottom of the funnel” traffic, our team targets audiences through data-driven segmentation across the appropriate channels and creates the legs your messages need for maximum market exposure.
- Media Planning & Buying
- Digital Media (including banner ads, paid social media)
- Traditional Media (including broadcast, outdoor/OOH, print advertising)
- Email Marketing
- Analytics & Measurement
We used our research to place digital ads that would target Gen X and Millennials audiences.
ZG developed a social media strategy and targeted paid social media campaigns for Standard Process, which focused on reaching health care practitioners and consumers with engaging content across key markets.
Featuring ample photography and a clean design, we created a MailChimp template that allowed Peabody’s Interiors to celebrate its successes and showcase its work.
Using a multichannel approach, we helped Health Tradition target key audiences across multiple markets during a three-month campaign.