Bell Flavors & Fragrances: Building an Interactive Experience for a Global Brand

Illinois-based Bell Flavors & Fragrances has been supplying manufacturers in the flavors and fragrances industries for more than 100 years. The company takes pride in being a family business on a global scale with customers in the United States, Europe, Asia and the Middle East.

Bell’s executive leadership brought Zizzo Group on board to create a multilingual website that reflects the company’s vision to be more creative, innovative and futuristic. Zizzo Group’s digital pros got to work creating wireframes, design templates and code that met these goals.

The resulting website is an immersive experience that sparks imagination. Large, vivid photography coupled with video and animation helps users smell and taste their way through the website. ZG also built multilingual functionality with different content based on the user’s region – providing the ultimate customized experience.

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