CLIENT: Peta Murgatroyd
Building a Destination With All Things Fam & Glam
Although Peta Murgatroyd had already conquered the stages of Broadway and ABC’s Dancing With the Stars, she couldn’t wait to tackle her latest challenge: motherhood.
ZG collaborated with Peta and her team to develop a website, content strategy and social media channels dedicated to finding the balance between taking care of oneself and taking care of a new family. The result? All Things Fam & Glam – featuring Peta’s signature optimism and down-to-earth nature to engage readers in conversations ranging from parenting to personal style and share what it’s like to raise a family in the spotlight.
Since its launch, All Things Fam & Glam continues to grow its online and social media influence. In addition, the effort has been featured in numerous media outlets, including Access Hollywood, People, Good Morning America and Parents.
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