CLIENT: Continuum Hospitals of New York
Getting Into the Live Well State of Mind
Despite the near infinite number of online healthcare resources at their fingertips, it remains difficult for consumers to find information that’s relevant, actionable or even trustworthy.
Working with Continuum Hospitals of New York, and later Mount Sinai, we used our CONVERGE platform to create Live Well New York, a fully integrated health education campaign. Using physicians as topic experts, real stories from patients and interactive tools to connect consumers with the hospital system’s programs, we built Live Well New York – an online community that is authentic and engaging. Curated content and localized visuals helped create a multimedia experience that is tailored to the unique experiences of residents of the New York metropolitan area.
On average, visitors to the Live Well New York website stayed on page for more than 4 minutes, with a noticeable appreciation in duration for a variety of practical topics.
See how ZG can help you build a custom healthcare education campaign.