Grate PR, Grate Creative, and Great Results | Zizzo Group
Roaring Fork Restaurant Group
Grate PR, Grate Creative,
and Great Results

For Roaring Fork Restaurant Group, the largest Qdoba Mexican Eats franchisee in the country, the concept of a fast-casual restaurant that specializes in craft (not Kraft) mac and cheese dishes made with locally sourced dairy products, is a clear departure from its usual fare. But with only a handful of restaurants specializing in this comfort food staple nationally, the opening of Grate, a first-of-its-kind in the Milwaukee area, was a story that deserved attention.

Using the web and public relations, we helped Roaring Fork discover what makes Grate’s story so compelling and shared it in mouth-watering detail with the public at large.

Our Results

Working with Roaring Fork, our efforts were phased to coincide with two key events: the initial announcement and the restaurant’s grand opening. The first push, which included a landing page and a significant PR push, garnered 36 total media hits worth an estimated value of $32,800.

The completion of the full Grate website helped further flesh out the restaurant’s story with a menu and interactive map featuring its locally sourced partner suppliers, while an additional PR push helped make the restaurant launch a, well, roaring success with more than 40 additional stories and an audience reach of nearly 1.5 million. With stories still trickling in months after its opening, Roaring Fork saw a whopping 638% return on investment for PR and media outreach.

  • Public Relations
  • Copywriting
  • Website Design
  • Website Development

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