CLIENT: Pabst Mansion

Increasing Attendance and Awareness for the Pabst Mansion

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Built in 1892, the Pabst Mansion was once the home of beer baron, Captain Frederick Pabst and his family. It was eventually turned into an award-winning house museum in 1978.

Working with the Pabst Mansion, ZG provided public relations support to help boost event and tour attendance and share this important part of downtown Milwaukee’s cultural and architectural history.

Within two months of working with the Pabst Mansion, ZG earned 42 positive media stories promoting the Mansion’s various events. The total audience reached was nearly 1.8 million, with an advertising value of more than $25,000, representing a 162% return on investment. ZG’s efforts in increasing attendance were so successful, the client noted one event saw almost triple the number of guests as it had in years prior.

See how ZG can help you share your passions with impactful, creative and proven public relations solutions.