CLIENT: Be the Difference NIL
Making a Difference for Athletes and the Community
With new Name, Image, and Likeness (NIL) rules shaping the landscape of college athletics, a group of Marquette University alumni set out to create the Be the Difference NIL collective to benefit student athletes. Their goal was to create a program that will allow affiliated students to capitalize from their NIL by working with local non-profits and giving back to the Milwaukee community.
The collective needed a website that allowed donors to contribute and educate the public on their mission. In a little over a month, the ZG team created a site, logo, payment process for donations and content for Be the Difference NIL. ZG also set up a comprehensive PR plan to draw publicity for the launch that included media training, a press release and outreach.
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