From the moment we started sketching, we focused on conveying the thrill of owning a Mercury Racing engine. We paired engine close-ups with visceral lifestyle shots to capture the feeling of owning the water or road.
Since its launch, Mercury Racing has seen a huge increase in traffic with thousands of new visitors each month. In addition, they continue to experience an influx of sales with higher than normal requests to personalize equipment, a standout interactive feature of the new website.
- Strategic Planning
- Brand Strategy
- Website Design
- Website Development