CLIENT: Network Health
Network Health: Earning Growth in the Community
Network Health is a well-kept secret in the southern part of Wisconsin. Focused on providing high-quality healthcare to Wisconsin residents, it lacks the brand recognition and footprint of larger insurance providers. To increase awareness and reach a broader audience, ZG’s PR team focused on a multi-month community relations campaign to increase brand awareness in densely populated areas leading up to the open enrollment period.
The campaign generated 55 stories in the targeted southern Wisconsin area, reaching nearly 4.6 million people – a 187% return on Network Health’s investment.
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