Capabilities
Search Engine Optimization (SEO)
You can have a website that’s informative, works great and looks good, but if search engines can’t find it, what you’ve really got is the digital version of a paperweight.
These days, search engine optimization should be at the core of your digital strategy. As the name implies, ZG SEO services optimize websites to take advantage of the free, organic traffic that search engines provide. It’s not one thing, but a variety of many things – from content to keywords – that affect your organic traffic. As part of our paid SEO service, we’ll help you stay atop these technical, on-page and off-page trends with monthly audits and campaigns so your site stays atop the search engine results pages (SERPs).
Your SEO Search is Over with These Offerings:
- CMS Agnostic SEO, Including WordPress, Magneto, Kentico, Shopify, and More
- Website Optimization
- Content Optimization, Including Video and Image SEO
- Keyword Query and Research
- Localized SEO
- Link Profile Management and Building
- Analytics and Reporting
Another Tool for Your Digital Toolbox
Even Offline, Search Is Part of the Purchase Process.
Did you know that 43% of consumers research products online before making an in-store purchase? In fact, 1 in 3 smartphone searches are done right before entering a bricks-and-mortar store.
Search Optimized? Try Sales Optimized.
Not only does 39% of e-commerce traffic come from search, a full 35% of that is organic traffic –meaning no extra dollars were put into finding these customers beyond optimization.
Your Customers Want to Find You – Make It Easy!
Think being on top of Search Engine Results Pages isn’t important? Think again. There’s up to a 30% perception lift for bands that appear higher in search results.
Get More ROI for Your PPI
Search engine optimization isn’t about gaming the system, it’s about making your digital assets work harder for you. In fact, the only real “gaming” that comes into play is hitting the moving target that is search engines’ ever-evolving algorithms. We’ll be your SEO Sherpas helping you optimize your digital efforts so you get every last drop of good content karma you’re owed. Because we’re a full-service agency, our developers, strategists, creatives and managers work collaboratively. Not only does this eliminate the need for third party vendors that add to timelines, it saves you money down the road because digital assets are built with SEO in mind.